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Brands and the Culture of Excellence
出版Springer, 2012-04-26
主題Business & Economics / Marketing / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / LeadershipBusiness & Economics / International / GeneralArt / GeneralBusiness & Economics / ManagementBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / General
ISBN11370056619781137005663
URLhttp://books.google.com.hk/books?id=egdh20zHSoMC&hl=&source=gbs_api
EBookSAMPLE
註釋Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.