Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format.
Features! - New! Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks.
- New! "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area. "
- New! "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of today's business environment and examples from companies around the world.
- New! "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making.
- A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Visit the site at www.prenhall.com/coulter.
