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Media Relations in Sport

Brad SchultzPhilip H. CaskeyCraig Esherick

出版	Fitness Information Technology, 2010
主題	Language Arts & Disciplines / JournalismSocial Science / Media StudiesSports & Recreation / Business Aspects
ISBN	19354121409781935412144
URL	http://books.google.com.hk/books?id=ehLaSAAACAAJ&hl=&source=gbs_api

註釋

Any student interested in a career related to sport media has to know certain essentials-how to interview, how to effectively create and distribute content, and how to deal with communication problems that will invariably arise. All of these subjects and more are extensively addressed in this new and completely revised edition of Media Relations in Sport. The book details the fundamental skills, approaches, and procedures that relate directly to the success of sport media communication. While this third edition rightly goes into emerging areas of the field and examines sport media relations from a global perspective, it also retains the focus of the first two editions, specifically on the basics and principles of sport media that remain its foundations. What makes Media Relations in Sport, 3rd Edition so unique is that the backgrounds and experiences of authors Brad Schultz, Philip H. Caskey, and Craig Esherick cover every angle of sport media relations. As an example, Esherick, the former head men's basketball coach at Georgetown University, provides a coach's perspective of some of the specific topics addressed in the book by writing "Coach's Corner" sections that appear throughout the chapters.