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On Building Corporate Value
出版John Wiley & Sons, 2004-01-14
主題Business & Economics / Strategic PlanningBusiness & Economics / General
ISBN047147178X9780471471783
URLhttp://books.google.com.hk/books?id=ek-uHMwpUSgC&hl=&source=gbs_api
EBookSAMPLE
註釋Offers a new way of looking at the perplexing circumstances surrounding business today.
Knowledge@Wharton on Building Corporate Value examines the financial and strategic approaches for bringing companies back from the bleeding edge. Through a combination of research, Wharton Executive Education programs and events, and company cases and interviews with industry leaders, this book delivers epiphanies for managers who have lost their way in the e-craze. The authors provide a framework for applying more robust and rigorous approaches to financing, outsourcing, R&D, company infrastructure, and customer relationship management.