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Ford and the Global Strategies of Multinationals
Maria Isabel Studer Noguez
其他書名
The North American Auto Industry
出版Routledge, 2003-08-27
主題Business & Economics / GeneralBusiness & Economics / Economics / General
ISBN11346263399781134626335
URLhttp://books.google.com.hk/books?id=ekyFAgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.
This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.