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註釋We conceptualize the design of a business through a tetrahedral framework of four poles and twelve flows. The poles are Character, Creation, Offer and Stakeholder. The flows linking them are Alignment, Bundling, Contribution, Defence, Engagement, Feedback, Gain, Learning, Network, Orchestration, Role, and Threat. Our objective is to help researchers approach design at a higher conceptual level. We examine all poles and flows and present how simpler abstractions like faces and pole dyads can be used to probe design challenges, such as e-Business. We conclude with a presentation of future research opportunities.