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Consumer Behavior

Roger D. BlackwellPaul W. MiniardJames F. Engel

出版	Harcourt College Publishers, 2001
主題	Business & Economics / Consumer BehaviorBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / Research
ISBN	00302110859780030211089
URL	http://books.google.com.hk/books?id=eocrAQAAMAAJ&hl=&source=gbs_api

註釋

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.