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出版CAB International, 1997
主題Business & Economics / Marketing / GeneralBusiness & Economics / Industries / AgribusinessBusiness & Economics / Industries / Food IndustryTechnology & Engineering / Agriculture / GeneralTechnology & Engineering / Agriculture / Agronomy / Crop ScienceTechnology & Engineering / Food Science / General
ISBN08519914329780851991436
URLhttp://books.google.com.hk/books?id=eozvAAAAMAAJ&hl=&source=gbs_api
註釋The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.