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CEO Perspectives
出版Ministry of Economic Development and Trade, Innovation and Business Development Branch, 2002
ISBN07794261509780779426157
URLhttp://books.google.com.hk/books?id=epEVlwEACAAJ&hl=&source=gbs_api
註釋This report is part of a series that reviews the strategies, tactics, & business models of leading-edge growth firms in Ontario in order to stimulate ideas for executives wanting to develop more flexible, adaptive firms. It examines customer-generated benefits & liabilities and the tactics used to maximize these benefits & mitigate the potential liabilities. It begins with an overview of the range of benefits that customer relationships can provide, then discusses effective practices for managing various types of customers. Finally, six profiles illustrate how executives of leading growth firms from different sectors have successfully balancing customer relationships.