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Win Bigly
Scott Adams
其他書名
Persuasion in a World Where Facts Don't Matter
出版
Penguin
, 2017-10-31
主題
Psychology / Social Psychology
Humor / Topic / Politics
Business & Economics / Personal Success
ISBN
0735219729
9780735219724
URL
http://books.google.com.hk/books?id=eqcnDgAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
NEW YORK TIMES
BESTSELLER
The
New York Times
bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created
Dilbert
” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago.
Win Bigly
is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.