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Managing Discovery in the Life Sciences
Philip A. ReaMark V. PaulyLawton R. Burns
其他書名
Harnessing Creativity to Drive Biomedical Innovation
出版Cambridge University Press, 2018-02
主題Business & Economics / GeneralBusiness & Economics / Economics / GeneralHealth & Fitness / Health Care IssuesMedical / GeneralMedical / PharmacologyMedical / ResearchPolitical Science / Public Policy / Economic PolicyPolitical Science / Public Policy / Science & Technology PolicyScience / Applied Sciences
ISBN11071309059781107130906
URLhttp://books.google.com.hk/books?id=erZDDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋In this book, distinguished scholars Philip A. Rea, Mark V. Pauly, and Lawton R. Burns explore the science and management behind marketable biomedical innovations. They look at how the science actually played out through the interplay of personalities, the cultures within and between academic and corporate entities, and the significance of serendipity not as a mysterious phenomenon but one intrinsic to the successes and failures of the experimental approach. With newly aggregated data and case studies, they consider the fundamental economic underpinnings of investor-driven discovery management, not as an obstacle or deficiency as its critics would contend or as something beyond reproach as some of its proponents might claim, but as the only means by which scientists and managers can navigate the unknowable to discover new products and decide how to sell them so as to maximize the likelihood of establishing a sustainable pipeline for still more marketable biomedical innovations.