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Marketing for Entrepreneurs
Ricardo Machado
R. Machado
Shahida Cassim
S. Cassim
出版
Juta and Company Ltd
, 2004-04
主題
Business & Economics / Entrepreneurship
Business & Economics / Management
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
Business & Economics / Small Business
ISBN
0702155446
9780702155444
URL
http://books.google.com.hk/books?id=f0c86lymot4C&hl=&source=gbs_api
EBook
SAMPLE
註釋
Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The title guides the reader through the process of developing a marketing plan,