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Media Research Techniques
Arthur Asa Berger
出版SAGE, 1998-05-05
主題Computers / Design, Graphics & Media / Graphics ToolsLanguage Arts & Disciplines / Communication StudiesReference / ResearchSocial Science / ResearchSocial Science / Media Studies
ISBN07619153709780761915379
URLhttp://books.google.com.hk/books?id=f69ImaSPZQoC&hl=&source=gbs_api
EBookSAMPLE
註釋Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.