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Corporate Social Responsibility
Philip KotlerNancy R. Lee
其他書名
Doing the Most Good for Your Company and Your Cause
出版John Wiley & Sons, 2011-03-31
主題Business & Economics / ManagementBusiness & Economics / General
ISBN11180457779781118045770
URLhttp://books.google.com.hk/books?id=f6k9ycrf6b8C&hl=&source=gbs_api
EBookSAMPLE
註釋Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.