Essays from a Marketing PhD is a compilation of essays on a variety of
topics in the broad areas of Marketing Theory, Philosophy of Science,
International Marketing and Marketing Perspectives of Corporate Social
Responsibility. These essays are a product of reading and synthesising multiple
peer-reviewed articles in the first year of the PhD Marketing qualification at
the University of Ghana Business School. This book represents the depth of
exposure and understanding gained through reading, as well as attending
seminars and workshops in preparation for writing the actual PhD thesis. It is
a must read for any PhD student who wishes to have a feel of what the first
year of course work for a PhD in Marketing entails, as well as how the end
product is most likely to look. It’s a celebration of a great first year in the
PhD programme, and of many more successful years to come.