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Qualitative Research in Business and Management
Michael D Myers
出版SAGE, 2013-04-05
主題Business & Economics / Research & DevelopmentBusiness & Economics / Development / Business DevelopmentBusiness & Economics / Education
ISBN08570297389780857029737
URLhttp://books.google.com.hk/books?id=fEIaDjIiF7IC&hl=&source=gbs_api
EBookSAMPLE
註釋Electronic Inspection Copy available for instructors here

An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, and assesses the advantages and disadvantages of the different approaches.

 Key features include:

  • Case studies, exercises, further reading and examples from first-tier journals
  • An enhanced Companion Website including journal articles and weblinks
  •  Chapters on writing up research and how to get your research published.

Visit the Companion Webiste at www.sagepub.co.uk/myers2e