登入選單

返回Google圖書搜尋

Marketing Research

William Zikmund

出版	Cengage Learning Australia, 2013
ISBN	01702707859780170270786
URL	http://books.google.com.hk/books?id=fN3LswEACAAJ&hl=&source=gbs_api

註釋

Marketing Research 3rd Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, a.