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Principles of International Marketing
Michael R. CzinkotaIlkka A. Ronkainen
出版South-Western Cengage Learning, 2010
ISBN14390413779781439041376
URLhttp://books.google.com.hk/books?id=fNa-PwAACAAJ&hl=&source=gbs_api
註釋PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!