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International Dimensions of Marketing

Vern TerpstraLloyd C. Russow

出版	South-Western College, 2000
主題	Business & Economics / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Exports & ImportsBusiness & Economics / Marketing / GeneralBusiness & Economics / International / MarketingBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Taxation / GeneralBusiness & Economics / International / Economics & Trade
ISBN	03240149109780324014914
URL	http://books.google.com.hk/books?id=fR0PAQAAMAAJ&hl=&source=gbs_api

註釋

The book describes the marketing mix from an international perspective. What distinguishes international marketing is not the activities performed, but the way they are performed. The text discusses, in detail, the determinants of international marketing, and how they differ from those factors influencing domestic marketing. The book discusses three dimensions of international marketing: international marketing, foreign marketing, and multinational marketing.