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Managing Technology for Corporate Success
Chris Floyd
出版Gower Publishing, Ltd., 1997
主題Business & Economics / Decision-Making & Problem SolvingBusiness & Economics / Research & DevelopmentTechnology & Engineering / GeneralTechnology & Engineering / Automation
ISBN05660799179780566079917
URLhttp://books.google.com.hk/books?id=fSvcNJZ8nT4C&hl=&source=gbs_api
EBookSAMPLE
註釋Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. This work sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment.