• YA novelist David Levithan will win over younger readers with this middle-grade mystery that embodies all of his signature warmth and heart
• The Mysterious Disappearance of Aidan S is a rollicking story with a diverse cast of characters, which prompts young readers to think about questions of trust, friendship and truth
• Publicity campaign will include review coverage in kids' review publications such as Magpies, education journals and national newspapers, with author interviews on national radio in Australia and NZ. Author will be pitched for online events and 2021 festivals
• Wide distribution of early reading copies to the trade; feature campaign locked in with Better Reading Kids; featured in popular education publications such as Magpies; strong social media advertising campaign targeting parents with children aged 8-12; teaching notes to be featured on the Text website and promoted via the quarterly Text education newsletter