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出版South-Western Cengage Learning, 2010
主題Business & Economics / GeneralBusiness & Economics / EntrepreneurshipEducation / Teaching / General
ISBN14080074529781408007457
URLhttp://books.google.com.hk/books?id=fWXxzQEACAAJ&hl=&source=gbs_api
註釋Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today's courses. The text employs a flexible 3-part structure - starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value - to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts. Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.