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其他書名
Studies in Advertising and Consumption
出版Routledge, 2013-11-05
主題Art / Popular CultureSocial Science / Media Studies
ISBN11361817259781136181726
URLhttp://books.google.com.hk/books?id=fbP7AQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.