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Business Research
Donald R. Cooper
其他書名
A Guide to Planning, Conducting, and Reporting Your Study
出版SAGE Publications, 2018-08-24
主題Business & Economics / Research & Development
ISBN15443078379781544307831
URLhttp://books.google.com.hk/books?id=fdRqDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.