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The Customization 500
Dominik WalcherFrank T. Piller
其他書名
An International Benchmark Study on Mass Customization and Personalization in Consumer E-commerce
出版FHS, School of Design + Product Management, 2012
URLhttp://books.google.com.hk/books?id=fhMXngEACAAJ&hl=&source=gbs_api
註釋The Customization 500 is the world's most comprehensive benchmark study in the field and compares 500 online configuration systems and customization offerings. Directed by Professors Dominik Walcher, University of Applied Sciences in Salzburg, and Frank Piller, MIT Smart Customization Group and RWTH Aachen, the objective of this study is to provide a showcase of the state-of-the-art of mass customization (MC) and personalization in the internet"--Authors' web site (www.mc-500.com).