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註釋Atomix System Ltd (ASL) is a private software development company of Bangladesh whose main is motto to make Asia a truly global player in the information technology (IT) and IT enabled service (ITES) industry. Armed with a sophisticated organizational culture and skilled human resources, ASL provides innovative computing services, software and solutions based on a wide range of platforms and technologies, including software development, software testing, IT consulting and game development. In just two years of its existence, ASL has completed many successful projects and participated in outsourcing actively. However, the lack of proper infrastructure, absence of government support and fierce competition from the major players of the software industry are key challenges that ASL faces from strategic and competitive perspectives. This case study discusses this topic