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Educational Marketing
John H. Holcomb
其他書名
A Business Approach to School-community Relations
出版University Press of America, 1993
主題Business & Economics / Public RelationsEducation / GeneralEducation / Administration / GeneralEducation / ReferenceEducation / Philosophy, Theory & Social Aspects
ISBN08191914509780819191458
URLhttp://books.google.com.hk/books?id=fj6dAAAAMAAJ&hl=&source=gbs_api
註釋The American public school system is the biggest business in the world. Too frequently the schools are still thought of as 'the little red schoolhouse' and are marketed to their many and varied clients as such. This book provides a method by which students of teaching and learning, school board members, superintendents of schools, school principals, state and federal lawmakers, educational agencies at all levels might use some of the private sector ideas to effectively and efficiently market their products to the right 'consumers.' Holcomb discusses education as a product as well as a service. It can be measured, evaluated, weighed, verbalized, packaged...and marketed. Used here, 'marketing' is simply the exchange of money, goods, or services for other money, goods, or services. With his extensive experience in educational services, the author offers much to help the public school system.