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Contemporary Logistics
Donald F. Wood
James C. Johnson
出版
Prentice Hall
, 1999
主題
Business & Economics / General
Business & Economics / Advertising & Promotion
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
Business & Economics / Distribution
Business & Economics / Logistics & Supply Chain
Technology & Engineering / Military Science
ISBN
0137985487
9780137985487
URL
http://books.google.com.hk/books?id=flBPAAAAMAAJ&hl=&source=gbs_api
註釋
For undergraduate/graduate-level courses in Logistics, Logistics Channels, Physical Distribution, Materials Management, and Supply Chain Management.
Using real-world case studies throughout, this exploration of
contemporary
logistics describes the entire supply channel system from inbound movement of freight through materials management to physical distribution to customers. State-of-the-art in perspective, it highlights topics that affect logistics channels management including customer service, packaging, inventory management, traffic management and creating "value-added" linkages in the supply chain.