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Verti-zontal Differentiation in Export Markets
Francesco Di Comite
Jacques-François Thisse
Hylke Vandenbussche
出版
KU Leuven, Fac. of Economics and Business, Center for Economic Studies
, 2013
ISBN
9289910887
9789289910880
URL
http://books.google.com.hk/books?id=frNWAQAACAAJ&hl=&source=gbs_api
註釋
Many trade models of monopolistic competition identify cost efficiency as the main determinant of firm performance in export markets. To date, the analysis of demand factors has received much less attention. We propose a new model where consumer preferences are asymmetric across varieties and heterogeneous across countries. The model generates new predictions and allows for an identification of horizontal differentiation (taste) clearly distinguished from vertical differentiation (quality). Data patterns observed in Belgian firm-product level exports by destination are congruent with the predictions and seem to warrant a richer modelling of consumer demand.