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Smart Pricing

Jagmohan Raju

出版	Pearson Education Incorporated, 1900
URL	http://books.google.com.hk/books?id=g1zStwEACAAJ&hl=&source=gbs_api

註釋

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. To do so, they draw on their own breakthrough pricing research, as well as their most recent work helping enterprises rethink their approaches to pricing. Raju and Zhang make pricing more t.