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Strategies for Today's Trade Globalist
出版Thomson/Southwestern, 2004
主題Business & Economics / GeneralBusiness & Economics / International / GeneralBusiness & Economics / International / Economics & TradeEducation / GeneralPolitical Science / Globalization
ISBN05387266529780538726658
URLhttp://books.google.com.hk/books?id=g2S2AAAAIAAJ&hl=&source=gbs_api
註釋It is organized around a logical strategic flow - analyze the environment, develop strategy, deploy strategy - and integrates the impact of e-commerce on global marketing strategy throughout. The book also includes comprehensive coverage on identifying and securing - international financing, as well as giving a practical look at the risks associated with global marketing. Mastering Global Markets is an indispensable resource for any marketing manager and will give you the tools to be a successful trade globalist."--Jacket.