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Strategic Management
John Thompson
Jonathan M. Scott
Frank Martin
其他書名
Awareness and Change
出版
Cengage Learning
, 2020
主題
Business & Economics / Management
Business & Economics / Economics / General
ISBN
1473767423
9781473767423
URL
http://books.google.com.hk/books?id=g9WNyAEACAAJ&hl=&source=gbs_api
註釋
The ninth edition of Strategic Management: Awareness and Change guides students through the maze of modern strategy and offers a comprehensive introduction for future managers as well as professionals. Learners explore strategic concepts and strategy implementation to find out how organizations deal with the changes, opportunities, threats, challenges and surprises in their external and internal environments. This title is available with MindTap, a flexible online learning solution that you can customize to suit your specific course needs and that provides students with all the tools they need to succeed. These include an interactive eReader, engaging multimedia, a broad range of assignments and practice tests, scenario-based questions and video cases, which further entrench key concepts, boost confidence, develop critical thinking skills and prepare students for the workplace.