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Google圖書搜尋
An Exploratory Study of the Synergy Among Ad Attention, Promotional Offers and the Use of Grocery Buyer Cards in Building Customer Loyalty
Mary Alice Shaver
Hyun-Seung Jin
Carol Pardun
出版
1999
URL
http://books.google.com.hk/books?id=gAH3tgAACAAJ&hl=&source=gbs_api
註釋
This study measures the impact of having a grocery card on using advertising and responding to promotions on shopping habits and customer loyalty.
