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The Advertising Controversy
Mark S. AlbionPaul FarrisPaul W. Farris
其他書名
Evidence on the Economic Effects of Advertising
出版Bloomsbury Academic, 1981-02-28
主題Business & Economics / GeneralBusiness & Economics / Marketing / General
ISBN086569057X9780865690578
URLhttp://books.google.com.hk/books?id=gEcfAQAAIAAJ&hl=&source=gbs_api
註釋Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.