登入選單

返回Google圖書搜尋

The Marketing Book

Chartered Institute of Marketing

出版	Taylor & Francis Group, 1999
主題	Business & Economics / Marketing / GeneralReference / General
ISBN	07506411429780750641142
URL	http://books.google.com.hk/books?id=gEdEAAAAYAAJ&hl=&source=gbs_api

註釋

This fourth edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice.


Professor Michael Baker, with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of the marketing function, its managerial application and its contribution to corporate success. The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. It will be essential reading for those students taking CIM Certificate and Diploma, business studies management and marketing degrees, MBA, DMS, and BTEC Higher National and equivalent courses.

Fourth edition of the best-selling Marketing Book
Fully revised, updated and substantially extended.
All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking
and practice