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Marketing Decisions for New and Mature Products

Robert D. HisrichMichael P. Peters

出版	Macmillan, 1991
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Industries / RetailingBusiness & Economics / Sales & Selling / General
ISBN	06752064729780675206471
URL	http://books.google.com.hk/books?id=gF0PAQAAMAAJ&hl=&source=gbs_api

註釋

A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.