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The New Corporate Activism
Edward A. GrefeMartin Linsky
其他書名
Harnessing the Power of Grassroots Tactics for Your Organization
出版McGraw-Hill, 1995
主題Business & Economics / Advertising & PromotionBusiness & Economics / Business EthicsBusiness & Economics / Public Relations
ISBN00702443169780070244313
URLhttp://books.google.com.hk/books?id=gJgoAQAAMAAJ&hl=&source=gbs_api
註釋This book zeroes in on the public affairs strategies--both the triumphs and blunders--of leading companies, and distills their experiences into core components any company can utilize. Key issues discussed include setting a strategic approach, framing the message, mobilizing the troops, dealing with crisis, and targeting communications for maximum impact. Special emphasis is placed on the most challenging areas of public affairs today: expanding global markets and effecting change in legislation overseas.