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E-Business, 2001-2002

Robert W. Price

出版	McGraw-Hill/Dushkin, 2000-08
主題	Business & Economics / ManagementBusiness & Economics / E-Commerce / GeneralComputers / Electronic CommerceComputers / Online ServicesPhilosophy / Logic
ISBN	00724311569780072431155
URL	http://books.google.com.hk/books?id=gLRD-DVJZNUC&hl=&source=gbs_api

註釋

This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building communities and enhancing consumer experiences; going global through the Net; and the future of e-business.