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Advertising
Iain MacRury
出版Routledge, 2008-12-19
主題Social Science / Media StudiesHistory / GeneralLanguage Arts & Disciplines / Journalism
ISBN97811345304961134530498
URLhttp://books.google.com.hk/books?id=gNOAAgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a