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Marketing of Hospitality Services

Abhishek Singh

出版	Society Publishing, 2018-12
主題	Business & Economics / General
ISBN	17736143399781773614335
URL	http://books.google.com.hk/books?id=gNs6vAEACAAJ&hl=&source=gbs_api

註釋

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking information on this topic.