This is the eBook version of the printed book.

This Element is an excerpt from Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (9780132343343) by James F. Parker. Available in print and digital formats.

How to make hard work fun and reap the benefits, throughout your organization.

People who enjoy their work do it better. They work harder. They deliver better customer service. They come up with new ideas. Customers often told me what made Southwest different was its employees. They were friendly, efficient, and cheerful. They treated customers with warmth and hospitality. They acted like they enjoyed their jobs. I think, for the most part, they actually did. Don’t get me wrong....