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Winning at New Products
Robert G. Cooper
其他書名
Creating Value Through Innovation
出版
Hachette UK
, 2017-09-19
主題
Business & Economics / Marketing / Research
Business & Economics / Research & Development
Design / Product
Business & Economics / Strategic Planning
ISBN
0465093337
9780465093335
URL
http://books.google.com.hk/books?id=gV2NDgAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
For more than two decades,
Winning at New Products
has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management