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Measuring Trust in Supply Chain

Amin KaboliNaoufel CheikhrouhouRémy Glardon

出版	SSRN, 2013
URL	http://books.google.com.hk/books?id=gV_czwEACAAJ&hl=&source=gbs_api

註釋Consider a supply chain in which products move through multiple serial echelons before they are finally shipped to the end customer. In such a serial multi-echelon inventory system, inventory managers make dynamic decisions, called inventory replenishment decisions, to regulate inventory levels, minimize total costs, and satisfy downstream customer demand. Owing to the fact that behavioral variables such as trust play a significant role in the decision-making process, there should be a relationship between a decision maker's trust level and his/her inventory replenishment decision in a serial multi-echelon inventory system. For instance, a decision maker's perception about customer or supplier trustworthiness could lead to different ordering behaviors. Therefore, to study and validate this causal chain of relationships, trust needs to be measured. Studies conducted on measuring trust thus far, depending on differences in theoretical trust perspectives in economics and management, have implemented different approaches. Experimental economists operationalize trust through investment trust games; whereas supply chain management researchers use interviews, field data analysis, and psychometric tests to measure trust. Economists consider trusting action (or manifest trust behavior) as a reliable theory to operationalize trust, while organizational researchers consider intention and willingness to act as a core theory to measure trust. Regardless of behavioral or attitudinal perspectives, different trust measurement approaches are scarcely used in combination. In this research, experiment and psychometric tests (questionnaires) are combined and a multi-round trust measurement mechanism is proposed to capture trust perception of a decision maker while making inventory replenishment decisions in a serial multi-echelon inventory system.