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Google圖書搜尋
Tourism
Robert Woodrow McIntosh
Charles R. Goeldner
其他書名
Principles, Practices, Philosophies
出版
Wiley
, 1986
主題
Business & Economics / Commerce
Business & Economics / Industries / Hospitality, Travel & Tourism
ISBN
0471830380
9780471830382
URL
http://books.google.com.hk/books?id=gVoXAQAAMAAJ&hl=&source=gbs_api
註釋
This book explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in broad global terms, setting forth principles, practices and philosophies of tourism that have been found advantageous. Some of the topics included are introductory principles, study approaches, the importance of tourism, some tourism history and careers, the organization of tourism, travel motivations, elements of tourism demand and supply, economics, planning and development principles, marketing, research, deregulation, consumerism and some hypotheses for the future.