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Strategic Management of Technology and Innovation
Robert A. Burgelman
Modesto A. Maidique
Steven C. Wheelwright
出版
McGraw-Hill/Irwin
, 2001
主題
Business & Economics / General
Business & Economics / Entrepreneurship
Business & Economics / Management
Business & Economics / Quality Control
Computers / Database Administration & Management
Technology & Engineering / General
Technology & Engineering / Automation
Technology & Engineering / Technical & Manufacturing Industries & Trades
ISBN
0072312831
9780072312836
URL
http://books.google.com.hk/books?id=gWC1AAAAIAAJ&hl=&source=gbs_api
註釋
This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review.