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The Oxford Handbook of International Business
Alan M. Rugman
出版Oxford University Press, 2003
主題Business & Economics / International / GeneralBusiness & Economics / International / Economics & TradeBusiness & Economics / Economics / TheoryPolitical Science / International Relations / Trade & TariffsReference / GeneralScience / Life Sciences / Botany
ISBN01992584149780199258413
URLhttp://books.google.com.hk/books?id=gZNX61GjyhAC&hl=&source=gbs_api
EBookSAMPLE
註釋The Oxford Handbook of International Business comprises twenty-eight original chapters from the world's most distinguished scholars in the field of international business. United as a whole, these reflect both the present structure of the field and the major intellectual issues of current and likely future interest. Demonstrating analytical insight and critical thinking, the authors are all authorities on their chosen topics and have been active as leaders in the Academy of International Business. Their chapters survey and synthesize relevant literature of recent years, ensuring that the volume will be a primary reference for students and scholars throughout the social sciences. The book is split into five major sections, providing comprehensive coverage of the following areas: the history and theory of the multinational enterprise; the political and policy environment of international business; strategies of multinational enterprises; the financial areas of the multinational enterprise (marketing, finance and accounting, HRM, and innovation); and business systems in Asia, South America, and the transitional economies.