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A Revenue-based Methodology for the Classification and Comparison of Broadcasting Systems
Manfred Kops
出版LIT Verlag Münster, 2007
主題Social Science / Media Studies
ISBN38258087189783825808716
URLhttp://books.google.com.hk/books?id=g_9Q_n-9nx0C&hl=&source=gbs_api
EBookSAMPLE
註釋This book offers a methodology for the classification and comparison of broadcasting systems, both for positive and normative analyses. It is based on the assumption that the revenue structures of broadcasters determine the incentives for the broad'casters' staffs, and that these incentives in turn determine the broadcasters' program outputs (content, journalistic and artistic style, target audiences etc.) and its private and public effects.