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其他書名
Reacting to Core Market Changes
出版SAGE Publications Limited, 2015
ISBN15264053429781526405340
URLhttp://books.google.com.hk/books?id=g_zvswEACAAJ&hl=&source=gbs_api
註釋Kodak has faced an unprecedented magnitude of change. The speed with which Kodaks core market for traditional silver halide roll-film has collapsed in recent decades is blistering. This case study offers some insights on why Kodak filed for Chapter 11 bankruptcy protection in January 2012.