In full colour throughout and featuring new case studies, this fully revised and updated edition of the bestselling AS Media Studies: covers all aspects of Media Studies for students of the AS and A-level media syllabus.

The authors, who are experienced teachers and examiners, introduce students step-by-step to the skills of reading media texts, and address key areas such as media technologies, media institutions and media audiences.

Individual chapters cover:

• introduction to studying the media


• study skills


• reading media texts


• media institutions


• audiences and the media


• case studies of newspapers, television programmes, and films


• research and how to do it


• preparing for exams


• coursework and production guide.
  
  AS Media Studies: The Essential Introduction gives students the confidence to tackle every part of an introductory media course.

Its key features include:

• activities for the classroom


• practical assignments for individual study


• a glossary of key terms


• case studies of recent media showing how theoretical ideas can be applied in everyday situations.