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Understanding Proactive Customer Orientation
Dennis Herhausen
其他書名
Construct Development and Managerial Implications
出版Springer Science & Business Media, 2011-08-31
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & Promotion
ISBN38349689199783834968913
URLhttp://books.google.com.hk/books?id=ggBFdtJt288C&hl=&source=gbs_api
EBookSAMPLE
註釋Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.